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Exploring Efficacy of Oracle ATG Enterprise Performance Management System for e-commerce Internet

Numbers have an interesting way of revealing the most complicated facts. As an online entrepreneur, you will note numbers intertwine with the business decisions you make. One of the toughest calls you have to make regards a platform for your ecommerce business. Considering this is your first experience doing business online, this can be a daunting task. This is where numbers come into play. When Internet Retailer released its annual top 500 Guide in 2014 one thing was clear. Oracle was still the top choice for most internet wireless broadband speed retailers. Here is an overview:

  • According to the survey, 25 of the top 100 ecommerce retailers use Oracle Enterprise Performance Management (EPM).
  • Since 2010, the number of Oracle EPM users has doubled starting from 12 in top 100 to 25 in 2013.
  • 41% of retailers surveyed have their own platforms but a large number of these still use multiple ecommerce platforms including Oracle.

This was the same story in 2011, 2012 and 2013, clearly showing there is something these experienced eRetailers are getting on this ecommerce platform. If you have been looking for an effective platform for your business, it behooves on you to have a look what makes this the major platform of choice for major online stores to buy cheaper computers.

Key Elements Making Oracle Database Ideal

In 2010 and 2011, Oracle made a strategic acquisition in order to enrich its clients’ ecommerce experience. This gave rise to the amalgamated Oracle Commerce Enterprise Performance Management (EPM) as it exists today. Here are the key elements incorporated into the platform:

ATG Commerce e-commerce Platform

This established platform aims at maximizing customer engagement through personalization of their navigation journey. As an ecommerce entrepreneur, your customers will get invaluable assistance when browsing through relevant answers in their search. By improving the merchandising process and enabling a Business Intelligence ecommerce platform, you will definitely enjoy better branding for your business. What’s more, incorporation of ATG commerce has revolutionized administration and more importantly, Oracle commerce can now help you leverage on enticing social data.

Oracle Endeca

Oracle acquired Endeca in the fall of 2011 and from then on, the EPM has become a game changer through its ability to offer personalized cross-channel customer experience. The secret behind this is automation in presentation of data. As such, programmatic exploitation of data leads to targeting of the right customer thus increasing probability of the customer clicking. Endeca is the force behind Oracle Commerce’s ability to analyze, deliver and target appropriate content for the suitable visitor to your page. What’s more, this element brings a more efficient cross-channel buying experience, which is exactly what the modern shopper is looking for. Well, there is more to Oracle database than these two aspects of the platform. The proven capabilities of the ecommerce platform as well as the accompanying agility that your page gets are invaluable. Moreover, there is the rapid launching even for new brands and you can optimize Oracle’s network to spread your niche internationally. Clearly, Oracle database is a tool that you cannot afford to ignore if at all you are serious about ecommerce. Thomas Tzalinsky is a confessed Oracle EPM disciple with 15 years’ experience in database administration, consultancy and research. He was among the first gurus to point out Oracle Commerce in its incipient stages and to date he still professes by this ecommerce platform.


Wireless Broadband

Wireless Broadband Speed: Always Falling Short Internet

People have a tendency to expect too much when it comes to the latest technology. Having expectations is not really a problem, but there would be some difficulty if it goes beyond what is practical and reasonable. If the expectations that we all have about each new technology that develops will be a little bit more tempered, then there wouldn’t be much problem at all.

Wireless Broadband Speed

Too much expectation is one of the problems related to the Internet. This is most likely to be a case of being spoiled a bit too much by everything that is made possible through the Internet. Probably the best example of this is the concern that people have about the speed of their connection. To find out when the NBN rollout will affect you visit iinet today. What has happened with most of us is that we have come to expect so much about the speed of our Internet connections. We’d like to access the net instantaneously, which isn’t really a bad thing. The problem is that it cannot be true all of the time, and yet we expect flawless connections and speeds that just keep getting better and better. A major part of the problem lies in what the Internet service providers – particularly wireless broadband companies – tell us. They advertise their connections cheaper computers to have specific speeds, which are only getting faster with each development that they have with their technology. But as many of us have experienced, it usually falls short – way short – of what was advertised.

Why the Speed Falls Short

We can put some blame on the broadband companies for promising something and then not delivering on it. Many Internet users who choose to go with using wireless broadband cannot be blamed for believing the ads that are made and meant for their consumption. However, they do tend to make the mistake of expecting a little bit too much. The difficult part for the broadband companies is the truth that they cannot really say or guarantee the real speed of the Internet connection they provide. There’s just no way for them to be able to do that, and their concern is about the bandwidth that they can offer to the users. This bandwidth can accommodate certain amounts of data and that would eventually be demands on their bandwidth. Broadband companies cannot tell when the data would have to be transferred or even when the aforementioned demands are going to be made mobile recharge app. The solution to that is that companies usually state the range of the connection’s speed. That’s what they usually say in their ads, the expected range of the speed that the broadband connection is capable of. Internet users need to understand that everything depends on knowing the difference between bandwidth and actual speed. While the speed is really the rate that the data is traveling, the bandwidth on the other hand is the actual pipe or conduit in which data is making its travel. If the bandwidth is larger, then the data that could be allowed to travel in it is also much larger, allowing for higher speed. See What’s the best way to test my broadband for more info.


Wireless Broadband

Should we consider dedicated IP address for website hosting? Internet

What is an IP Address?

An Internet Protocol (IP) refers to a unique sequence of digits that is given to each type of device that accesses the internet. An IP gives the internet and websites authority to identify the specific device accessing the internet. What is Dedicated IP Hosting? This refers to assigning an IP address that is unique to and individual server, meaning that only the assigned site resides on that specific server domain. Read interesting article from HostingDecisions on same. What is Shared IP Hosting? Refers to a number of sites sharing the same address. In shared IP hosting plan, the servers determine the site requested using the domain keyed on the user’s internet browser.

Why use a Dedicated IP Address?

  • For SSL Certificates and Ecommerce ready

For someone building an ecommerce website expecting clients to use their credit card meaning they have to give personal information, one might need to consider offering some kind of security in this case SSL to protect them against vulnerable personal information leakage. A dedicated IP will certainly protect this kind of information with an SSL certificate installed on it.

  • High Volume Traffic Solved

Regardless of which business on is running online, if it is a site that experiences high traffic data transfer on regular basis, a dedicated IP is worth considering. This helps deal with sudden changes on data traffic with the flexibility to accommodate new and current visitors to the Benefits of Dedicated IP Hosting website. This also reduces the possibility of the website crashing due to high traffic.

  • Search Engine Ranking

With a dedicated IP you don’t have to worry too much about optimization to have the website being ranked on the search engine. Dedicated IP is the best shot to get high rankings. With this kind of hosting plan the website is made more independent with regard to other websites using the same server. This results to the website being recognized by major search engines such as Google or Yahoo.

  • Shows Professionalism in a Website

If lucky to get a dedicated IP hosting plan that is affordable you should consider it. With the IP not withstanding, it’s obvious that if any host is willing to include such a feature in their plan one can very comfortably assume that all other features required to host a professional site are included with the Oracle ATG Enterprise Performance Management System.


Its okay to conclude that the most known advantage of using a dedicated or a static IP hosting is that apart from its complex hosting capabilities it also offers remarkable levels of flexibility. We recommend to use Bluehost webhosting wireless broadband service and you can find Bluehost coupons here on HostingDecisions. The fact that it uses SSL certificate coupled with anonymous File Transfer Protocol (FTP), it allows users share personal information online securely and in a discrete manner. Forget about creating that high quality key word rich content or having some over optimized content or building some solid website architecture and any other outrages over the board things to make search engines rank your site a bit higher. Having to pay a little bit more for a static IP will go a long way to your website’s future.