Exploring Efficacy of Oracle ATG Enterprise Performance Management System for e-commerce Internet

Numbers have an interesting way of revealing the most complicated facts. As an online entrepreneur, you will note numbers intertwine with the business decisions you make. One of the toughest calls you have to make regards a platform for your ecommerce business. Considering this is your first experience doing business online, this can be a daunting task. This is where numbers come into play. When Internet Retailer released its annual top 500 Guide in 2014 one thing was clear. Oracle was still the top choice for most internet wireless broadband speed retailers. Here is an overview:

  • According to the survey, 25 of the top 100 ecommerce retailers use Oracle Enterprise Performance Management (EPM).
  • Since 2010, the number of Oracle EPM users has doubled starting from 12 in top 100 to 25 in 2013.
  • 41% of retailers surveyed have their own platforms but a large number of these still use multiple ecommerce platforms including Oracle.

This was the same story in 2011, 2012 and 2013, clearly showing there is something these experienced eRetailers are getting on this ecommerce platform. If you have been looking for an effective platform for your business, it behooves on you to have a look what makes this the major platform of choice for major online stores to buy cheaper computers.

Key Elements Making Oracle Database Ideal

In 2010 and 2011, Oracle made a strategic acquisition in order to enrich its clients’ ecommerce experience. This gave rise to the amalgamated Oracle Commerce Enterprise Performance Management (EPM) as it exists today. Here are the key elements incorporated into the platform:

ATG Commerce e-commerce Platform

This established platform aims at maximizing customer engagement through personalization of their navigation journey. As an ecommerce entrepreneur, your customers will get invaluable assistance when browsing through relevant answers in their search. By improving the merchandising process and enabling a Business Intelligence ecommerce platform, you will definitely enjoy better branding for your business. What’s more, incorporation of ATG commerce has revolutionized administration and more importantly, Oracle commerce can now help you leverage on enticing social data.

Oracle Endeca

Oracle acquired Endeca in the fall of 2011 and from then on, the EPM has become a game changer through its ability to offer personalized cross-channel customer experience. The secret behind this is automation in presentation of data. As such, programmatic exploitation of data leads to targeting of the right customer thus increasing probability of the customer clicking. Endeca is the force behind Oracle Commerce’s ability to analyze, deliver and target appropriate content for the suitable visitor to your page. What’s more, this element brings a more efficient cross-channel buying experience, which is exactly what the modern shopper is looking for. Well, there is more to Oracle database than these two aspects of the platform. The proven capabilities of the ecommerce platform as well as the accompanying agility that your page gets are invaluable. Moreover, there is the rapid launching even for new brands and you can optimize Oracle’s network to spread your niche internationally. Clearly, Oracle database is a tool that you cannot afford to ignore if at all you are serious about ecommerce. Thomas Tzalinsky is a confessed Oracle EPM disciple with 15 years’ experience in database administration, consultancy and research. He was among the first gurus to point out Oracle Commerce in its incipient stages and to date he still professes by this ecommerce platform.


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